What is the aroma of coffee? Is aroma and flavour the same? Aroma is one of the primary coffee qualities denoting a coffee's flavour along with body, acidity, sweetness, bitterness, and aftertaste. A coffee's aroma is one of the main categories used by professional coffee tasters (cuppers) to judge the quality of a coffee.
So, how do you evaluate the flavours of a coffee? Tasting something and being able to describe it analytically is both difficult and requires specific experience; that’s why it tends to be a little bit scary for many at the beginning.
We had posted a few videos here and then, but never really took our message of sustainability to our Youtube channel. That has changed. Today! We have started to post some of our clips. For instance, our first video portraits a small child which gets really angry over not being told that sustainable compostable coffee pods from Moving Beans exist :).
One of the co-founders of Moving Beans was featured today in a major national newspaper, with a daily readership of more than 2,000,000 people. The story covers her inspiration behind compostable coffee pods and Moving Beans, and about the founding moments and the journey ever since. Her story reads as follows: