The 'Attenborough Effect': Consumers Ready To Ditch Plastic

The 'Attenborough Effect': Consumers Ready To Ditch Plastic

May 01, 2019

Yes, you are read this correctly! There is a consumer behaviour effect named after nonetheless than David Attenborough, the person known for narrating programs about nature.

After launching “Blue Planet II” and Netflix’s “Our Planet”, he has risen to a key influencers on sustainability issues affecting our global population. This is a unique window for us all to capitalise on consumer perceptions surrounding sustainable packaging of products and corporates willingness to act.

Consumers now genuinely care, and they’re expecting more from brands than ever before thanks to social media reinforcing a culture of accountability among businesses: New research shows that more than half of consumers have reduced the amount of single-use plastic they are using in the last 12 months, and young people are more willing to opt for pricier alternatives.

In the UK, more than 80 per cent of respondents who said they valued sustainable packaging were concerned about the future of the environment. That is why we at Movingbeans have spent past years to reinvent materials around Nespresso-compatible coffee pods.

Thanks to our efforts and your support, our products are now end-to-end free of plastic and aluminium. This includes the package you receive through your door, the coffee package and of course our pods.

Enjoy your sustainable cup of coffee with the “Moving Beans Effect”! :)



Leave a comment

Comments will be approved before showing up.


Also in News

I cannot espresso how much I love you!
I cannot espresso how much I love you!

February 14, 2020

So, it’s Valentine’s Day, and you have no idea what to do. Just as every year. Dan Ariely has summed this up so nicely for Big Data, but it equally holds for the day of love: “Valentine’s Day is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.

Read More

Really? Consumers Want To Stay With Single-Use Plastic?
Really? Consumers Want To Stay With Single-Use Plastic?

February 01, 2020 1 Comment

We were shocked! Very shocked! Coca-Cola announced in Davos a few days back that “their consumers want to keep the single-use plastic bottles”. We really cannot believe that! Coca-Cola’s argument is that the consumers “like them because they reseal and are lightweight.”

Read More

Why Coffee Blends Don’t Blend In So Easily?
Why Coffee Blends Don’t Blend In So Easily?

January 15, 2020

Let’s explore today the beauty of coffee blends. They are a world on their own and by no means of inferior quality than single origin coffees. Blends are in essence a smart way of mixing single origin coffee beans. Let’s recap single origins: there are two large bean families, Arabica and Robusta. Arabica grows at a higher altitude than Robusta, yielding a richer bean with more concentrated flavours and thus floral and fruity notes. Robusta instead is a more resilient species that grows at lower altitudes and tends to provide coffee with often woody and earthy notes. Importantly, Robusta has typically double the caffeine of Arabica.

Read More