Really? Consumers Want To Stay With Single-Use Plastic?

Really? Consumers Want To Stay With Single-Use Plastic?

February 01, 2020 1 Comment

We were shocked! Very shocked! Coca-Cola announced in Davos a few days back that “their consumers want to keep the single-use plastic bottles”. We really cannot believe that! Coca-Cola’s argument is that the consumers “like them because they reseal and are lightweight.”

It turns out that Coca-Cola, not surprisingly, is one of the world’s largest plastic polluters. It has been argued that many bottles go uncollected and therefore end up in landfill. Landfill, is a bad place for plastic to end up in because it takes decades for the plastic to decompose.

The hope of these large players, including Nespresso, is that their consumers do recycle. And Coca-Cola pledged a while back to ensure that their plastic bottles will all be recycled by 2030. Trouble is that recycling does not work with the daily routine of most consumers.

We believe that entirely novel solutions are needed; packaging solutions which give all the product benefits yet allow consumers to become sustainable. From a materials point of view, this is not easy as materials need to be resistant to water, often transparent and of course biodegradable, if not home compostable.

At Moving Beans, we have put a lot of research into developing novel materials which we believe will disrupt the packaging market. Based on ingredients from nature, we are using compostable material in our coffee capsules.

And the coffee is great too!



1 Response

Lara Catton
Lara Catton

February 20, 2020

You won’t be disappointed. Lovely quality coffee without the guilt. Even if you currently return your nespresso capsules to them for reuse, there are so many resources being wasted. Transportation, sorting, cleaning and reconditioning metal capsules all cost our planet. Compostable is the only sustainable way forward for all dried goods!

Leave a comment

Comments will be approved before showing up.


Also in News

Many Coffee Species At Risk Of Extinction Due To Climate Change
Many Coffee Species At Risk Of Extinction Due To Climate Change

March 15, 2020

Massively oscillating and raising temperatures as well as changing rainfall patterns affect plant growth. Climate change is thus directly impacting coffee growth and global coffee yield. To make things worse, the “immune system” of plants is also affected rendering them more vulnerable to diseases.

Read More

Mathpresso – The New Science of a Perfect Nespresso
Mathpresso – The New Science of a Perfect Nespresso

March 01, 2020

Over past decades, it was coffee and even more coffee which helped us through maths. But a sunny morning mid-January in 2020 reversed that when some ingenious mathematicians used maths and even more maths to help us find the perfect Nespresso. 

Read More

I cannot espresso how much I love you!
I cannot espresso how much I love you!

February 14, 2020

So, it’s Valentine’s Day, and you have no idea what to do. Just as every year. Dan Ariely has summed this up so nicely for Big Data, but it equally holds for the day of love: “Valentine’s Day is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.

Read More