That was a difficult decision, but the UK DIT and HK's business agencies helped us a lot in opening up in Hong Kong.
As of today, we are open for business in one of Asia's largest and most cosmopolitan cities. We figured that one of the most metropolitan melting pots in the world would love to have one of the most sustainable coffee pods in the world.
Since the coffee culture is fairly young in Asia (with the exception of some countries), we felt more curious than business savvy when opening in HK. Only time will tell if our strategy will work out.
But if it does, we would be very proud to change shopping habits towards a more sustainable attitude.
We are counting on you, HK!
Headlined with "Who wants a green coffee?", Easyjet run a feature on Moving Beans in their in-flight magazine. The article is so sweet, that we have taken the liberty to copy it verbatim below: "What do you get when you combine the brainpower of a mechanical engineer, a material scientist and a digital technologist? This isn’t the start of a niche occupational joke, rather the beginnings of Moving Beans, a British start-up tackling the unnecessary amounts of waste that comes with our over-reliance on modern conveniences ..."
We are open for business in Australia! Today, we officially opened our downunder office. Dan, one of Moving Bean's cofounders, has not only jumped on a plane downunder but he has fully settled in Australia to grow our Moving Beans business there. Australians are known to be coffee lovers, and known to be very susceptible to sustainability and their wonderful environment. We felt it made sense to open our doors in Australia.