That was a difficult decision, but the UK DIT and HK's business agencies helped us a lot in opening up in Hong Kong.
As of today, we are open for business in one of Asia's largest and most cosmopolitan cities. We figured that one of the most metropolitan melting pots in the world would love to have one of the most sustainable coffee pods in the world.
Since the coffee culture is fairly young in Asia (with the exception of some countries), we felt more curious than business savvy when opening in HK. Only time will tell if our strategy will work out.
But if it does, we would be very proud to change shopping habits towards a more sustainable attitude.
We are counting on you, HK!